Sweatshirts are great for spring too, with the classic zip hoodie becoming especially popular from March onwards. Global warming may be a factor, but when you think about it, zip-up hoodies are useful almost all year round. Wear it as an inner layer in winter and as a cover-up from...
We display our own sweatshirts that we have worn for 10 years and T-shirts for 6 to 7 years in the store, so that customers can see the changes over time. Recently, we have also been bringing the clothes to events. The reason we started displaying the clothes we have...
One day, a regular customer came into the store. I have known this customer for many years. She loves clothes, and we have lively conversations about clothes every time she comes to the store. She is also a grandmother with a two-year-old grandchild. That day, she brought me some clothes...
In the retail section of DEVISE FACTORY, in addition to the company's own products for sale, there are various other displays (not for sale). This is because we want to convey the background and meaning behind what we like and how it is connected to our craftsmanship . My partner...
The two sweatshirts in the photo are 15 years old. As expected, the surface has faded due to sunlight and washing, and the ribbing around the cuffs and hem has loosened. However, the overall design remains well-balanced and shows the passage of time. It feels like it's going to get...
In 2019, I went to various events and sales with my partner. In the past, we mainly did tours to explain our products to wholesalers, but recently we have been doing more tours to explain our products directly to our wholesalers' customers. I get nervous every time and I'm not...
Sweatshirts and sweatpants made from new materials have been completed. It's incredibly nice. Of course, it was slowly knitted on an old-fashioned loopwheel knitting machine. Compared to DF's standard 100% cotton fabric, the rayon blend gives it a slightly glossy, neat look and a fluffy, soft texture. When you put...
About 10 years ago, a muscle man called Mr. Itani came to our store. At the moment I saw it, I thought (I'm doing martial arts). smile But he greeted me with a smile and politely. I wonder if I've met you somewhere before? I remember talking with him for...
The other day, an 80-year-old woman came into our store. She has been coming to our store several times a year for the past 12 years, and is always accompanied by her husband and daughter. There is one thing she always says when she comes. "Even as I get older,...
The final step in completing the product is done at a dyeing factory. As the name suggests, this is the secondary process of dyeing and washing. After that, the products are arranged in a dryer and neatly folded. Dyeing in particular is a very important process. It would be great...
The other day, a male customer came into our store. Me: "Are you from nearby?" Customer: "No, I'm from Yokohama. I've been here once before and ordered something online before. I also have relatives nearby." Me: “I remembered!” About five years ago, he came to the store wearing the clothes...
In recent years, our business partner shops have been holding sample introduction events for us. We visit these locations and directly explain and sell our products to customers. What's great is that at every store, conversations with customers are lively and they are willing to share more detailed and nerdy...
A little while ago, a customer came into our store. While we were looking at the products and chatting, the customer "Do you still have that vest?" Partner: "Is the vest a native print vest?" The customer said, "That's right!" and took something out of his bag. What I took...
On December 14th and 15th, we went to Toyama Prefecture for a CLASSIC HARVEST sales event. This was our third time, and we had a lot of people come to the event! I'm really thankful to you. Since these sales events are held thanks to the trust of our wholesale...
I went to the site to discuss fabric production. This is an old model knitting machine, a Tompkin. This machine is 100 years old. It's almost vintage... This is an old-style milling machine. Although it is less productive than modern knitting machines, it produces a soft, fluffy finish and durable...
