The other day, an 80-year-old female customer came to the store.
She has been coming to the store a few times a year for about 12 years, and she always comes with her husband and daughter, and whenever they visit, she always says something.

'Even as I get older, I want to wear T-shirts and sweatshirts elegantly.'
'I also love sweaters, but they inevitably get pilled.'
'I want to wear things that feel good.'　
'In the past, there were many durable and good clothes.'

An 80-year-old grandmother with beautiful posture and white hair. What she says is persuasive. The color she always chooses is WHITE. Both T-shirts and sweatshirts are WHITE. Occasionally gray.
And when she sees the KIDS display in the store, she repeatedly says, 'This is nice! So cute, so cute.'

A person who loves clothes, and about 35 years ago, when her daughter was in elementary school, she used to have her wear BEBE clothes and boots imported from England. It seems that the BEBE clothes from that time are still stored in the closet.

Hearing such stories again makes me strongly want to create durable and wonderful clothes that can be worn for a long time!!
Clothes that are passed down from parents to children, from older brothers to younger brothers and sisters, without being thrown away as much as possible.
It's in the planning stage, but it's a project to transform clothes that have been worn for over a decade into DF original small plush toys with a nice faded look.
It's still undecided, but I'll just imagine it from now on. Haha