clothes to grow (clothes to grow)

育つ服(育てる服)


In the DEVISE FACTORY store, T-shirts and sweatshirts that have been worn for 8 to 12 years are mixed with the products sold.
Most of the customers don't realize it's the clothes they wear when they look at the product, but in the flow of customer service, I always tell them, "This T-shirt has actually been worn for 8 years."

Then

Customer: “Eh, eh, seriously?…I want this.”
Most of our customers say "I want this" or "I don't have this for sale?"

When I first started exhibiting the products I wore, there weren't many reactions,
Since 2-3 years ago, the reaction has changed.
The number of customers who see, touch, and purchase the products they wear has increased. (thank you.)


The worn T-shirts and sweatshirts have a completely different look and feel compared to when they were brand new, and the same product can have a different face depending on who wears it.

The T-shirts and sweatshirts I wore did not bend around my neck
The product itself has an aura of taste.
The important thing is that the aura of taste does not become cheap.
Here is the secret of the original recipe of DEVISE FACTORY, which uses an old-fashioned loop knitting machine.
(I'm not exaggerating. LOL)

Of course, it's "clothing", so the most important thing is that it's comfortable to wear.
Maximum comfort is the minimum requirement.

“Clothes that are comfortable, long-lasting, and taste good so you don’t want to throw them away.”

Please feel free to come and visit us as we are exhibiting "clothes that grew up" in the store!