One day, a regular customer came to the store.
I have had a long relationship with that customer. They love clothes, and every time they visit, we get excited talking about them. They are also a grandmother with a 2-year-old grandchild.
That day, they brought the clothes they had dressed their child in 30 years ago and the clothes they wore themselves. Those clothes were from the children's clothing brand that I first worked for.　

I said, "Whoa, this is Mr. XX's clothes! The fabric is really nice! It's aged beautifully!"

Customer: "This is the dress my daughter wore 30 years ago; it's sturdy, right? It can still be worn perfectly, and it has a nice vibe. Sure, fast fashion nowadays has quality that lasts 10 years, but I think the way the fabric wears is different. It's kind of cool, right? I wonder why?"　

While listening to such stories, I suddenly remembered the clothes I wore when I was in elementary school.

"Wow, I wore Mr. XX's clothes all the time when I was in elementary school..."

Looking back now, the quality of children's clothing manufacturers in Japan 30 years ago was said to be the best in the world, and I think the children's clothing from that era was just incredibly durable and good.
Of course, there are many good fabrics in modern times, but the process of making them and the types of quality are different... I thought that perhaps the roots of the products we are currently dedicated to making might be the clothes we wore as children.

Moreover, my partner has directly worked with American vintage pieces from 40 to 50 years ago, which have become rare now, and in an era where 100% cotton was the norm, the fabrics made with time and effort were probably strong and comfortable to wear.

And I can't forget the words the customer said as they were leaving after making a purchase.

Customer: "Thank you again today! Oh, by the way, my grandchild is 2 years old, and when I told them to go pick their favorite clothes while I was hanging the laundry, they only seem to pick clothes from here! I wonder why? They're only 2!"

I said, "Wait, really? I'm so incredibly happy!! A 2-year-old is choosing for me!!"