We have been displaying our own sweatshirts for 10 years, and T-shirts for 6 to 7 years, allowing customers to see the changes over time by showcasing the clothes we actually wear in the store. Recently, we have also taken them to events. The reason we started displaying clothes that we actually wore was when customers visited the store after we opened.

About two years ago, when a customer came in and said "Hello!", I couldn't help but talk to them the moment I saw the company's hoodie they were wearing, thinking 'That looks nice.'

Me: "That hoodie looks really good."

Customer: "Yes, I bought this 10 years ago!"

Me: "Has it been 10 years already?"

Customer: "Yes, the color has changed quite a bit, but I've been wearing it all the time."

It had a certain charm, and the clothes that had become the customer's color looked fresh and wonderful, so I asked,

Me: "Can I borrow that hoodie next time?"

Customer: "Sure! I'll wash it and bring it!"

Me: "Thank you!"

After that, when I showed the borrowed clothes to various customers in the store, the reaction was really good, so I decided to display them regularly in the store.

I returned the borrowed hoodie to the customer and searched for the clothes that my partner and I had worn for many years to display in the store. Each person's way of wearing and washing clothes changes their expression.

By the way, the sweatshirt my partner wore for 10 years is elegant, beautiful, and has character. The sweatshirt I wore for 10 years has so much character that it’s almost a problem (laughs), it has a great vibe. My partner will write about the washing method for the elegant and beautiful sweatshirt worn for 10 years on their blog, so please refer to it!

NAKAJIMA Worn for 10 years

HAYASHI Worn for 10 years