DEVISE FACTORY's attention to detail goes beyond materials.
We put the same amount of time and effort into the colors.

The moment we notice a color we like, we sometimes trace it back to clothes, accessories, and memorable photos.

Once we find the color image, we carefully mix each one by hand together with a craftsman in Japan who we have been working with for about 20 years.

On this page, we will introduce the background of these "colors born from feelings."

 

PINK GRAY

PINK GRAY was inspired by a kimono woven approximately 100 years ago.

The kimono was passed down from my grandmother to my mother, and over the years,
It faded gently.

The once pink color had slowly turned to a grayish hue.

The material that gives this color is knitted on a Tompkins knitting machine that was invented about a century ago.

The fabric is woven over time to allow air to enter it. It brings out the aging characteristics of the color more deeply.
This color is not meant to be vibrant.

It represents the beauty of time, memory, and fading colors.

Pink gray is not a color that is confined to one country or era.

The combination of US knitting machines, CHN craftsmanship and JPN dyeing and culture,

It expresses the beauty of time, memory, and the fading of colors.

The beauty of aging is interpreted as the Japanese concept of "wabi-sabi."
This is reflected in our manufacturing.

BORDEAUX

52 years ago, at the elementary school entrance ceremony, there was a photo of me holding hands with my mother.

The kimono my mother was wearing at the time was azuki bean color.

When I looked at the photo again, I was curious about the color of the kimono.

I imagined, "If I dyed a T-shirt with this color, it would look great."

When I returned to my parents' house and was shown the kimono,

It had faded more gently over the years than it looked in the photo, and the color was really nice.

We created this Bordeaux using that beautiful color as a model.

 

*Other color stories will be added soon! Stay tuned!